Winning the Local Search Game

Search engines continue to evolve as do online user behaviors; change is the new normal for today’s digital marketer. This session will help marketers understand keys to success in local search, how their company can stay relevant to both customers and algorithms and where to focus resources for maximum impact. At the end this of session, you’ll be able to:

• Better understand your customers’ local search tendencies
• Break down Google’s local rankings factors: Relevance, Distance & Prominence
• Take your website and Google My Business (GMB) pages to the next level
• Keep your eyes on the prize