Why Video is the Most Effective Social Content

When it comes to creating content for social media, your options can be overwhelming... but they don’t have to be. In this session, you’ll learn why investment in video is a wise strategy for maximizing engagement, resources, and impact. After this session, you’ll be able to:

• Understand the changing landscape of video content on digital platforms and its importance
• Produce video efficiently using different types of equipment and resources
• Distribute your video appropriately for different platforms in order to maximize your brand’s social presence