When to Elevate; When to Create; When to Recreate Your Email Programs

There’s not always a need to recreate the wheel—but sometimes there is. So how can you tell when an email project is in need of a simple upgrade? When do you know if that upgrade requires the support of several teams? This session will focus on identifying the best (and most feasible) opportunities for email improvement as well as how to execute changes, regardless of project size. After this session, you will be able to:

• Identify opportunities in your existing email marketing programs for small changes for maximum impact
• Identify larger opportunities for email improvement for emails that need a complete overhaul
• Execute proof of concept testing for new email ideas
• Leverage data for leadership/cross team buy in