Session Details

eventSeptember 24
schedule2:10 pm - 2:10 pm
location_on Room 3

When It Comes to Email, It’s All About the B̶e̶n̶j̶a̶m̶i̶n̶s̶ Visual Mapping

When it comes to email marketing, all ecommerce marketers need to maximize attributable revenue from existing subscribers, increase customer lifetime value, and ensure every opportunity to drive incremental revenue is properly structured. In reality, 98% of most brands fail to accomplish these goals because they lack the knowledge and data -driven insights. Many organizations struggle with appropriately segmenting their audiences (or, doing any segmentation at all), leveraging their email software to deliver impactful segmentation results, and have minimal bandwidth and experience to tackle, let alone solve, these issues. To achieve the 36x ROI Holy Grail, brands need to create accurate visual email flowcharts that illustrate how current, prospective, and dormant subscribers interact within the Inbox, understand how to align creative and messaging for the segments identified within those flowcharts, and better understand the impact of segmentation on their email efforts. Join J.J. Abbott of Premiere Creative, as he illustrates the impact visual flowcharts can have on your email marketing campaigns and how to build the right flowcharts for your organization. After this session, attendees will be able to:
  • Build the must have 22 automations for driving subscribe revenues
  • Create comprehensive visual maps for your email automation flows
  • Monitor and strategically tweak the results of your segmentation efforts
  • Create reporting standards that allow you to maximize revenue within the email
  • Get stakeholders across your organization aligned on what email campaigns matter for your customers and prospects
Data & Analytics
Email Marketing