Welcome to the Jungle: The Rise of Amazon Advertising

Amazon’s ad revenue topped $2 billion for the first time in Q1 2018, an upward leap of 130% year over year. But where—and how—should advertisers fit Amazon into their existing marketing efforts, and what do they need to do to create chart-busting advertising campaigns? After this session, you’ll be able to:

• Leverage existing Amazon advertising formats and publisher services
• Execute Amazon advertising strategies to stand out from the competition
• Understand how other ad channels are contending with the “new kid on the block”