3 Ways to Get More Out of Website Analytics

Marketers are inundated with data from website analytics tools. It’s easy to lose sight of the bigger picture with so many data points to analyze. This session will outline three ways you can focus on the bigger picture with website analytics to help improve conversion rates.

After this session, you'll be able to:

• Uncover truly actionable insights from all of the data you collect
• Identify and utilize tools to optimize your website
• Optimize your ad campaigns to drive more website conversions