WAKE UP Your Digital Marketing

Is your marketing strategy on auto-pilot? It’s time to WAKE UP your approach to marketing with a few simple steps. Define WHY you are marketing with measurable goals. Listen to your AUDIENCE to develop relevant messaging. Size up your tool KIT and the channels, resources and content you have to succeed. Create metrics to EVALUATE your efforts to maximize impact. After this session, you’ll be able to:

• Deploy social listening tactics to monitor online conversations about specific topics for your business
• Develop a customer persona to understand how to approach your audience with the right message
• Allocate resources wisely to the most appropriate content and channels
• Analyze results to assess performance