Session Details

eventAugust 17
schedule10:15 am - 10:45 am
location_on Room 1

Building a Video Strategy that Gets a Bigger ROI

Do you feel pressure to create videos for the sake of creating videos? Are you wasting time and resources on videos that don't support your business goals? Is your content team stretched thin? It’s time to get smart about your video strategy…and this session will show you how!

Actionable tactics you can apply after this session:

  • Effectively use video to create meaningful connections with your audience
  • Build a holistic, omnichannel marcom plan around a single video story
  • Maximize your video production budget and stop letting good video content go to waste