Why Video Marketing Works and How to Pull It Off

How do you tell the story of the crisp slam of pucks on ice, warm cinnamon sugar donuts, a crowd of 18,000 jumping to their feet at once, and the feeling of experiencing something truly special? Video. How do you turn fair-weather fans into fans who now own merch? Video. How do you monetize your customers and fans who have never experienced your product in person? Video. It’s the must-have content everyone needs and wants in 2022. In this session, we’ll talk about what types of video content work best and why, how to implement them into your marketing strategy, and how to influence and gain buy-in with stakeholders so you can produce compelling content that moves the needle.

After this session, you’ll be able to:

• Identify the 3 types of video marketing content, why they’re effective, and determine the right mix for you
• Set up the ideal team (with the right gear) to meet your business’ video content needs
• Get buy-in from your boss on why they should invest in video content, and what they’re missing if they don’t