Session Details

eventSeptember 10
schedule11:00 am - 11:00 am
location_on Room 2

Generating Value from your Brand Assets

File sprawl is costing marketing and sales teams hours in lost productivity and can even cause sluggish sales cycles. Quickly getting the right digital assets like quote templates, sales collateral, and brand guides into the right hands drive value for the whole organization.

Whether your organization already has a Digital Asset Management (DAM) solution or is considering investing in one, we've defined six core pillars that ensure success and value.

After this session, you’ll be able to:

  • Position your DAM to fully benefit from the 6 Pillars of DAM
  • Apply organizational tips in an all-digital world to keep creative teams moving at a rapid pace
  • Use proven DAM best practices based on several micro-case studies of teams winning with DAMs

Who should attend?
This session is for marketers and brand managers who are part of the creative and/or sales process and want to understand how to best keep workflows moving at pace.

Marketing Operations