UX Meets MBA: A Designer Goes to Business School

If great design can imbue customers with trust, why are designers so removed from product management and the larger business strategy? As a VP of UX with an MBA, I strive to bring both worlds together to create a new model in which user experience and design align with overall business strategy and company vision to drive increased revenue and customer engagement. After this session, you’ll be able to:

• Articulate the ROI of improved customer experiences
• Build strategic plans that include customer and business outcomes
• Teach creatives to use business metrics in their everyday work