Using the National Brand to Leverage Your Local Presence

As an independently owned business that sells the leading brand in your category, you have to ensure you get the national support you want while driving the local leads you need. In this fast-paced case study, we will go over how we worked the national lead funnel down to the local dealer while laying the digital ground work at the local level to marry the two strategies together, ensuring the maximum ROI achievable. After this session, you’ll be able to:

• Work both sides without cannibalizing each other’s strategies
• Develop a strong local search presence while leveraging your national brand presence
• Use systems and tactics proven to drive results