Using Data to Find Your Brand’s Best Advocates

Data can be daunting. Everyone is trying to sell us data; but what data do we really need and how should we use it? In this talk, Lucy will speak to her experience working with brands, agencies, politicians and nonprofits to leverage data and find your brand's best advocates. After this session, you'll be able to:

• Identify what types of data are useful to your organization's goals
• Understand the difference between first and third party data and why it matters
• Develop tailored, fun ways to get to know your advocates/customers better