Session Details

eventSeptember 11
schedule3:15 pm - 3:15 pm
location_on Room 4

Using Audio Content to Create a Customer Acquisition Engine

This session will explore how one Major League Baseball club leveraged the power of audio content to address consumer demand, and will show you how to apply their learnings to better engage with your audience. After this session, you’ll be able to:
  • Develop audio platforms to acquire and retain key audiences and segments
  • Understand the low barrier-to-entry in developing audio content for your audience
  • Identify and create disruptive programming options to address user behavior
Brand Strategy
Content Marketing
Customer Experience
Marketing Strategy