Session Details

eventAugust 16
schedule11:00 am - 11:00 am
location_on Room 3

User Experience Mapping Methods Compared: When to Use Which

Empathy maps, customer journey maps, experience maps, and service blueprints depict different user processes and have different goals, yet they all build common ground within an organization. This session will break down various mapping techniques into approachable steps for you and your team to use to drive consensus and understanding. After this session, you'll be able to:
  • Distinguish and articulate the differences between one user experience visualization and another
  • Better understand the methods that depict user processes and when to use which
  • Take user research and drive it into a user experience map
  • Develop a plan to apply the various mapping techniques amongst your team
Data & Analytics
Marketing Strategy
UX & Design