Session Details

eventApril 17
schedule4:45 pm - 4:45 pm
location_on Room 4

Use Humor to Increase Your Conversion Rate by 28%

When the internet is inundated with so many businesses and products that are marketed the same way only one thing can make yours stand out - humor. Humor increases engagement, retention, and conversion rate higher than any other content marketing strategy online. Humor is universal but what people find funny is not. Humor can be engineered by using metaphors, saying the unexpected, and using specifics. Learn how to use humor in your content and see your conversion rates spike up. At the end of this session, you’ll be able to:
  • Identify how you can use humor to increase your conversion rates
  • Implement the equation of what makes something funny vs not funny
  • Discover your ideal client/customer's funny bone and tickle it with your campaigns
  • How to A/B test if humor is working for your client's brand
Content Marketing
Marketing Strategy