Unraveling the Mystery of the Facebook Algorithm

Facebook has made a few sweeping changes to their algorithm in the last year. So what does that mean for you? An incredible opportunity to stand out. In this session we’ll look at particular ways to take advantage of these changes, whether you’re a part of a massive news outlet or a small business. After this session, you’ll be able to:

• Produce and find the content types that Facebook prioritizes most
• Build partnerships with brands that effectively boost your own content
• Avoid penalties and potholes that can sink your content overnight