Unlock the Power of B2B Influencer Marketing

In the age of social media, we are seeing a shift in the source of brand trust, and peer recommendations top the list. As a result, influencer marketing is more important than ever before. This session focuses on how B2B influencer marketing tactics differ from B2C tactics and how to build a robust B2B influencer program for your organization. This session is for B2B digital marketers who are interested in leveraging the power of influencer marketing to achieve business objectives. After this session, you’ll be able to:

• Identify individuals and groups that can drive influence for your organization
• Execute an influencer campaign that won’t break the bank
• Learn how to measure program success