Understand Your Audience – Become a Programmatic Rock Star

Let’s face it, programmatic is far from easy. It’s complicated, difficult to put in place, and requires a team to set up. Yet the efficiencies gained from using programmatic advertising far outweigh the implementation challenges. Discover how Cisco migrated to programmatic and the results achieved during the journey. The end result? Reaching our customers with the right message at the right time and winning more of them. Not only that, but we were able to learn more about our customers and find out what they were doing digitally. This led us to developing true omni channel experiences for them. At the end of this session, you’ll be able to:

• Understand the programmatic process and the role of AI
• Take advantage of key elements of identifying and understanding your audience
• Know the five key do’s and don’ts of implementing programmatic advertising
• Use data and insights to optimize the programmatic experience