Unchatted Territory: Future Proofing Your Marketing for the Era of Conversational AI

AI is reordering our lives and redefining marketing. One of the core disruptors today comes from the shift from customers using touch as the primary user interface to voice as the primary interface—led by conversational AI technologies and intelligent agents such as digital assistants/virtual assistants, chat bots, and voice skills. In this session, we’ll outline the conversational AI landscape and how voice search and intelligent agents play into this landscape to identify the opportunity for brands to optimize both paid and organic search. After this session, you’ll be able to:

• Explain the difference between voice assistance and voice search and the business opportunity for both
• Identify the technical and onsite components that the search engines use for Voice Search
• Implement tips for developing your marketing strategy for voice assistance
• Speak to trends in Voice Search today based on Cortana’s Voice Query data