Three Things that Drive Marketers Crazy (and How Digital Marketing Can Help)

Marketers face some not-so-wonderful challenges from “everyone is a marketing expert;” feature telling vs. “storyselling;” to one-size fits all messaging. Discover the solution to maximize measurable conversions through these digital marketing tips and hacks. At the end of this session, you will be able to:

• Use content to emotionally connect with prospects and shift from feature telling to “storyselling”
• Create targeted conversion-making content even with limited bandwidth and resources
• Own the buyer’s journey for targeted persona messaging