Session Details

eventJuly 31
schedule3:15 pm - 3:45 pm
location_on Room 3

Three Things that Drive Marketers Crazy (and How Digital Marketing Can Help)

Marketers face some not-so-wonderful challenges from “everyone is a marketing expert;” feature telling vs. “storyselling;” to one-size fits all messaging. Discover the solution to maximize measurable conversions through these digital marketing tips and hacks. At the end of this session, you will be able to:
  • Use content to emotionally connect with prospects and shift from feature telling to “storyselling”
  • Create targeted conversion-making content even with limited bandwidth and resources
  • Own the buyer’s journey for targeted persona messaging
Content Marketing
Data & Analytics
Marketing Strategy