Three New Strategies for Optimizing Your Digital Campaigns with Dynamic B2B Data

Today’s marketers are living in a world where slews of solutions and applications promise to address the growing challenges presented by the digital age. This is a good thing – but only to a degree. The promise is too often short-lived; what’s needed instead is a reliable, holistic approach that is driven by what keeps the marketing engine going: data. After this session, you’ll be able to:

• Understand why markets are moving from static data to data-driven, dynamic B2B data
• Use intelligent and automated persona development to enhance your strategy
• Integrate data directly into your workflows which is imperative for continued success