Think Like A Fan: Create Relatable Content, Insight Meaningful Interactions and Activate Your Community of Fans

We’re witnessing a digital transformation at a speed we’ve never experienced before. Most social media marketers have long understood the power of storytelling and the value of building a community while at the same time defaulting to gaming algorithms with viral video uploads, link bait blog sharing and manufactured social media engagement. Social Networks like Facebook have long preached the importance of social media being an extension of human to human interactions but lacked the platform or algorithm to reward brands for doing so. In this session, we will walk the audience through the strategy shift required to not only embrace the new digital world focused on video, live video and content overload while also the need to create meaningful community interactions, empower employees, and leverage both influencers and fans to stand out from the noise and embrace the power of digital marketing. After this session, you'll be able to:

• Understand how the latest news feed changes impacts organic reach and Facebook Ad spend
• Build a content strategy from the fans perspective focusing on creating “participatory content” targeted at an active audience rather than social spectators
• Implement employee advocacy and influencer relation programs that create social media conversations and drive organic reach of content on social media