The What, Why, and How of Community-Driven Brand Content

In 2018, branded content is a social game. To be truly powerful, brands need to harness the power of conversation and their community’s own stories into their content strategy. This session will break down the what, why, and how of community-driven content, challenging marketers to go beyond “talking at” their audience with clever copy and instead creating authentic, insightful conversations and storytelling opportunities that speak right to the consumer. After this session, you’ll be able to:

• Understand the difference between generic marketing copy and strategic community-driven content
• Build a team and content strategy that generates inspiring social content for community, by your community
• Turn marketing copy into conversational calls-to-action.
• Elicit user-generated content and insight-driven marketing campaigns