The Strategic Omni-Channel Digital Marketing Playbook

This intermediate to advanced session will show you how to design, set-up, and optimize high performing omni-channel digital campaigns. We’ll delve into the key strategies for Search, Social and RTB campaigns, including best practices for targeting, optimization, and budget allocations to ensure your business is maximizing on your local market opportunity. After this session, you will be able to:

• Strategically organize media budgets by platform (Search, Social & RTB) and geography based on potential impact
• Implement campaign set-up best practices by platform (Search, Social, & RTB)
• Test two different data-driven omni-channel optimization strategies across any/all platforms