Session Details

eventDecember 4
schedule11:00 am - 11:00 am
location_on Room 4

The Secret to Agile Transformation: Your Web Team

Every marketing function engages with your web team because your site is your primary digital experience. This session focuses on WebOps and how agile web teams are positioned to drive agile adoption across marketing. This session is for marketing leaders and practitioners who manage, work in, or work with, a web team. After this session, you’ll be able to:
  • Articulate how agile marketing applies to web teams
  • Advance your web team’s performance through an agile marketing approach
  • Leverage WebOps tools to advance agility
Marketing Strategy