The Power of Video: Integrate Video Creative into Your Social Media Strategy

It’s important to understand the power video and the impact it has on your social media efforts. If you’re a social media veteran you need to know how to get the most out of your video strategy. If you’re a newbie then you need to learn the various ways to use video to tell your story–and how to ensure you’re getting the results you need to succeed. In this session, you’ll learn how to create and execute engaging videos for social media to build brand awareness and achieve business goals. At the end of this session, you will be able to:

• Identify the opportunities in your brand and marketing strategy where video will have the greatest impact
• Create a concrete, actionable plan for integrating video into your social media strategy for the whole team to get excited about
• Understand the breadth of social media video platforms available to you and choose the right tools for you