Session Details

eventAugust 6
schedule4:00 pm - 4:00 pm
location_on Room 1

The Power of the Brand Trifecta: The Three Components for Building a Brand That Wins More Work

Poor brand definition, positioning, and presence lead to a painful lack of buyers. That’s real risk for your bottom line. The good news is you can develop a strategy that creates greater brand loyalty, and ultimately gets right prospects to the right table at the right time. This session will teach you how to develop a powerful brand message that authentically builds common ground with your audience and provokes them to take the next step. After this session, you’ll be able to:
  • Implement best practices for developing a strong brand that truly creates the path of least resistance to revenue for your company
  • Apply the three key brand components that provoke the prospect to have a conversation
  • Clarify how to organize your brand message for getting more prospects to the table, more users who click, and more customers who buy
Brand Strategy