Craft Compelling Messages Using the Power of Influence Theory

Tired of having people ask you to write them something, only to then listen to your colleagues' opinions about what you wrote? Relax and enjoy watching your words work by incorporating influence theory and effective testing to take the guesswork out of your content. In this session, Rita Arens will explain the foundations of influence theory and how you can couple it with testing to create content that will resonate with your audience.

After this session, you'll be able to:

• Understand and apply the foundations of influence theory to your content
• Use content testing to build a library of useful words and phrases specific to your audience
• Identify skillsets to look for when hiring writers and content strategists

Content strategists who are interested in using influence theory in their writing, and leaders who want to build this muscle in their organization should attend this session.