The Path to Positon 1: Search Engine Optimization in a User First World

Online customers’ expectations have changed radically over the years; and with it so has search engines’ approach to fulfilling their needs. As customers have become increasingly sophisticated in how they search – from natural language queries and voice search to greater smartphone usage and less patience – search engines have deployed hundreds of algorithm updates to reward brands that put their users first; and demote those that don’t. In this interactive SEO workshop, you will gain a strategic framework and actionable tactics that you can deploy to boost online visibility and win customer loyalty. Plus, you’ll receive an online interactive workbook to use during the workshop which will allow you to walk through exercises, and personalize the information you learn to your company or brand. To get the most out of the workshop please bring your laptop with Screaming Frog SEO Spider installed and access to Google Analytics. However, it’s not required. Examples will be shown in detail for those not able to access Screaming Frog SEO Spider and/or Google Analytics. At the end of this workshop, you’ll be able to:

• Surface and leverage data to understand your customers’ behaviors and intent
• Create content that aligns customer interests with strategic business objectives
• Utilize recent search engine algorithm updates to supercharge online visibility
• Create trust and authority through smarter brand citations