Session Details

eventSeptember 13
schedule2:40 pm - 2:40 pm
location_on Room 3

The Next Era of Mobile Messaging

Millions of businesses rely on SMS to communicate with mobile consumers. Credit card fraud alerts, flight status updates, and package delivery notifications are common examples of business-to-consumer SMS. Though SMS meets consumers’ needs for instant notification, it lacks the interactivity and personalization consumers expect. Rich Business Messaging upgrades SMS with branding, rich media and analytics that lead to better consumer engagement. With RBM, businesses can bring branded, interactive mobile experiences, right to the default messaging app. By 2020, 86% of smartphones will be RBM-enabled. Join a Google expert to learn about the future of messaging and how major brands like Subway and are already using this technology to reach their customers. After this session, you’ll be able to:
  • Understand how Rich Business Messaging will change SMS
  • Increase customer engagement and personalization with RBM
  • Reach mobile customers more effectively
  • Prepare your brand for the future of messaging
Marketing Strategy
Marketing Technology