The New Requirement: Social Media Analytic Integration

Social media analytics must not be bound by the walled gardens and propriety metrics of our platform partners. Aligning analyses across digital marketing channels to deliver relevant channel-specific and cross-channel metrics and insights is the only way forward. After this session you’ll be able to:

• Identify key social media metrics and relate them to additional business-critical KPIs
• Look beyond the primary social media channels of Facebook, Instagram, Twitter, etc. to identify the impact of social review sites on business outcomes
• Generate a game plan to create key stakeholder engagement in order to drive the success of your integration efforts throughout the marketing organization