4:35 pm - 5:10 pm
The New Era of V-Commerce: What Marketers Need to Know About the Voice Assistant Revolution
Voice-activated tools like Alexa, Google Home and Siri have become part of our daily lives and are bringing dramatic changes to consumer behavior. Major brands are recognizing the power of audio when it comes to connecting with their target audience and building brand loyalty through content and storytelling. But, smart speakers don’t yet provide an obvious platform for traditional advertising. This session will help marketers understand what this audio renaissance means for brands, marketers, content providers and society as a whole and how they can use voice strategies to deepen their consumer relationships.