The New Content Marketing Table Stakes

Every year, your industry gets more saturated with content, and every year, your competitors get better at producing and promoting their content. Smart content marketers know they need to continue improving just to keep up, but where to focus? In this session we'll cover which factors are no longer optional for content marketing success, from strategic planning to tactical formatting and promotion, and help you uncover actionable things you can do to step up your content marketing program. At the end of this session, you’ll be able to:

• Learn how to prioritize your content marketing efforts to match your goals
• Understand how to value content developed with organic search traffic as the primary goal
• Set up a basic conversion path once visitors experience top-of-funnel content on your website
• Develop a better content marketing measurement framework than last-touch attribution