The Most Powerful Email Data Lessons Can be Found in the Movie Groundhog Day

In this session, we’ll explore email performance innovations through the lens of email-data best practice using the movie Groundhog’s Day as a fun and interesting guide. At the end of this session, you will be able to:

• Better understanding of GDPR, Panel Data's upheaval, and email data privacy concerns
• Explore "hidden" email data including spam traps and blacklists, DMARC policy protection, proper email list validation, and email engagement analytics
• Explore email innovations such as Google's AMP updates and Annotations, Microsoft's Business Profile Experience, BIMI and emailing with Smart Speakers