The KISS [Keep it Simple, Stupid] Marketing Method to the B2B Lead Gen Prospect Journey

Content marketing, marketing automation, data management platforms, nurture streams, sales artificial intelligence. All sound great, right?! None of these things matter if you can’t tell your story to prospects in a simple and compelling way. In today’s complex world, we all need to provide value to our prospects through marketing in the same way our products will eventually provide value to their business, and this session will dive into how you can accomplish this. After this session, you will be able to:

• Develop messaging and compelling content for each stage of the buying journey
• Learn how to extend your 1st party prospect journey using 3rd party AdTech
• Visualize and illustrate the journey to your colleagues and internal leaders