The Future Of B2B Marketing: Trends For The Contrarian Marketer

B2B Marketing is changing faster than most marketers appreciate and act. This session looks at 7 emerging trends in B2B marketing and challenges the audience to question conventional marketing wisdom and re-think how they build brand and generate revenue. After this session, you’ll be able to:

• Appreciate the true value of thought leadership
• Apply the Disney model of ""total merchandising"" to your marketing
• Scale your brand through your most valuable touchpoint: your employees
• Understanding how to structure a ""60/40"" brand and why it'll lead to more growth