Session Details

eventJanuary 1

The Future Of B2B Marketing: Trends For The Contrarian Marketer

B2B Marketing is changing faster than most marketers appreciate and act. This session looks at 7 emerging trends in B2B marketing and challenges the audience to question conventional marketing wisdom and re-think how they build brand and generate revenue. After this session, you’ll be able to:
  • Appreciate the true value of thought leadership
  • Apply the Disney model of "total merchandising" to your marketing
  • Scale your brand through your most valuable touchpoint: your employees
  • Understanding how to structure a "60/40" brand and why it'll lead to more growth
Marketing Strategy