The Future of B2B Marketing: Think Like Disney and 6 Other Trends

In this session, we’ll explore 7 contrarian ideas in B2B marketing. We believe that there’s little advantage in following in the crowd—especially in marketing, where the crowd is usually wrong—and so we'll explore the little-know, but right ideas in marketing. After this session, you’ll be able to:

• Understand why you should always stick with your old creative
• Not be fooled by cheap media buys that are actually expensive
• Explain why “Brand Newsrooms” are a horrible approach to content
• Define why real-time marketing is one of the worst ideas in marketing