The Future of B2B Marketing: Think Like Disney and 6 Other Trends

We’ve all been there…the latest innovation or technology all of a sudden is where all the “cool kids” are playing. We see an influx of competitors moving towards a new and innovative way of engaging with customers so we must dive in too, right? Well, doing so may be completely in line with our customer engagement strategy or it may be costing us money and resources without much connectivity to our customer base. Whether it’s the latest social media tool, video sharing service, or gadget technology; the way we utilize these emerging platforms to engage with our customers whether B2C or B2B must align with our overall strategy to be truly successful in achieving our goals and ensuring a measurable return-on-invest. Attendees of this session will be able to:

• Create impactful new marketing strategies that integrates all elements of your customer engagement and customer interactions spectrum
• Identify new measurements to utilize to determine return-on-investment for new engagement platforms
• Adeptly determine when to make changes to your strategies to account for new, emerging technologies