Session Details

eventFebruary 12
schedule11:45 am - 11:45 am
location_on Room 2

The Funnel is Dead: Long Live the Marketing Flywheel to Engage Customers

The metaphor of a funnel doesn't work anymore because marketing isn’t a one-time activity: great engagement programs keep re-engaging and deepening your relationships. That’s where the Marketing Flywheel comes in – using customers as the center of a process to Attract, Engage and Delight your audiences. After this session, you’ll be able to:
  • Define why the Marketing Flywheel makes more sense than the metaphor of a funnel
  • Take steps to re-engage your audience to help deepen relationships and grow faster
  • Get more and better results by spinning your flywheel faster, to keep your marketing machine running
  • Increase your marketing efficiency, and tie results to CRM as your business growth hub
Content Marketing