The Forgotten Phase of the Marketing Funnel: Driving Consideration in The Digital Age

With so many choices and opinions on what to buy, consumers are looking for trusted sources for recommendations. In this session learn how some of the best brands are rethinking their marketing approach, and finding ways to impact the moments of consideration. After this session, you’ll be able to:

• Better understand your target consumer & who they turn to for advice on what to buy
• Think holistically around how to take control of the consideration phase of the buying journey
• Scale the voice of people making trusted recommendations