Session Details

eventDecember 5
schedule8:30 am - 8:30 am
location_on Room 3

The Feng Shui of Modern Email

You’ve heard of feng shui for your home, but have you considered feng shui for your email marketing program? This session dives into best-in-class examples and inspiring strategies that capitalize on feng shui principals to lift subscriber engagement and maximize success. You’ll revisit your email program with a fresh eye for identifying opportunities to clear clutter and attract wealth. After this session, you’ll be able to:
  • Recognize design trends that prioritize engagement and accommodate mobile and desktop email clients
  • Better align messaging and calls to action with campaign objectives
  • Boost ROI with personalization that moves the needle
  • Identify opportunities to streamline messaging and production processes
  • Leverage the CTA secret that gets the click—even among disengaged subscribers
Customer Experience
Data & Analytics
Email Marketing
Marketing Strategy
Marketing Technology
UX & Design