1:15 pm - 2:15 pm
The Craft of Content: Moving Beyond Best Practices
It's never been harder to earn attention and create meaningful connections: there's more content than ever; the feed moves fast; and people make viewing decisions in milliseconds. So, what can brands do about it? They must engineer content that creates an instantaneous connection with consumers and keeps them emotionally invested. This talk will help you better understand how to move beyond mobile best practices to design content that moves people to feel something or do something. Learn a slate of techniques that combine creative craft with social influence.