The Brand Called Compassion

As the public becomes increasingly focused on creating a more compassionate society, we are holding leaders more responsible for developing compassionate brands. What is compassion and how can we infuse it into brands in a way that's beneficial for our businesses? This session explores examples of social challenges that impacted brands directly; how brand leadership responded to those challenges; and how the marketplace views the brand as a result. Extracting lessons from these use cases along with industry leader interviews, you’ll learn five tips to use now to create a more service-centric, generous brand with compassion as its foundation. After this session, you’ll be able to:

• Know your brand’s mission
• Communicate how people benefit from your brand mission
• Stay true to your audience and mission
• Value your evangelists
• Deliver on your brand promises