Session Details

eventAugust 1
schedule4:35 pm - 4:35 pm
location_on Room 1

The Brand Called Compassion

As the public becomes increasingly focused on creating a more compassionate society, we are holding leaders more responsible for developing compassionate brands. What is compassion and how can we infuse it into brands in a way that's beneficial for our businesses? This session explores examples of social challenges that impacted brands directly; how brand leadership responded to those challenges; and how the marketplace views the brand as a result. Extracting lessons from these use cases along with industry leader interviews, you’ll learn five tips to use now to create a more service-centric, generous brand with compassion as its foundation. After this session, you’ll be able to:
  • Know your brand’s mission
  • Communicate how people benefit from your brand mission
  • Stay true to your audience and mission
  • Value your evangelists
  • Deliver on your brand promises
Brand Strategy
Marketing Strategy