12:45 pm - 1:40 pm
The Big, Bold, Brave New World of Content & Storytelling
Content marketing and storytelling offer a vast opportunity for all businesses. Even yours. But too many of us aren’t embracing the opportunity. Our own marketing seems puny and underdeveloped, when it should be strong and buff. So the question is: How do we inspire our teams to create more robust, effective marketing? Or, how do we up the quality of what we are producing? (And how do you define “quality,” anyway?) In this fun, inspiring session, Ann will counsel you on how your organization can create marketing that’s engaging—because your audience demands it, and your organization deserves it.