The Art and Strategy Behind An Effective Instagram Account

With 800 million active users per month, Instagram is a social media juggernaut. But the platform isn't just about pretty pictures and punny hashtags; Instagram is a viable and potent promotional channel for businesses...when used strategically. In this presentation, we’ll cover the fine balance between art and strategy on effective Instagram accounts At the end of this session, you’ll be able to:

• List questions you need to answer in order to formulate an Instagram strategy
• Use visual planning tips and tools to create your perfect grid
• Research hashtags that will boost your engagement
• Use Instagram stories to bring your brand to life
• Implement strategies to convert your followers to leads and customers off of Instagram