The Anti-Hero’s Guide to Breaking Google’s Rules with Purpose

Building a temporary microsite can be a fruitless SEO effort. Instead of ignoring SEO or attempting minor gains, the team marketing a new line of Trolli gummies—tied in with Marvel anti-hero Deadpool—chose to violate all the best practices of search, while staying on-brand and redefining SEO success. After this session, you’ll be able to:

• Define your own version of SEO success
• Consider ways to uniquely integrate data and strategy into creative campaigns
• Identify KPIs that encourage non-technical colleagues and clients to jump onboard with a novel creative strategy
• Learn how your team can create something similarly creative, while staying on-brand and getting executive teams onboard