Session Details

eventAugust 18
schedule8:30 am - 8:30 am
location_on Room 2

The Swiss Army Knife Approach: How to Become a Utility Player to Break Down Silos, Build Value and Strengthen Your Team

Change. Pivot. Adapt. These are common battle cries for marketers navigating all the “firsts” stemming from the pandemic. Swift change can be challenging to those focused on a specialty or single discipline. Agility calls for generalists who work collaboratively across teams and take on any role needed to deliver results, especially during challenging times. This session will teach you how to leverage the Swiss Army Knife approach to develop utility players within yourself and your department to bolster the skills, value and collaboration of your entire team.

After this session, you'll be able to:

  • Break down silos by leveraging your team to create master classes and cross-train colleagues
  • Achieve efficiencies by utilizing concepts like C.O.R.T. (Create Once Repurpose Thoughtfully) content
  • Create consistencies to build value and improve your client experience
Brand Strategy