Sustaining Top Performance in the Ever Changing World of Social Media

The social media landscape is evolving at pace and marketers need to adapt to sustain top performance. This session will provide marketers with strategic insights on the recent evolution of social media from platforms to content types and share recommendations on how to adapt to achieve and sustain top performance. After this session, you’ll be able to:

• Understand the complexities of today’s social media marketing landscape, and how to get the most out of it
• Leverage new format types that bring the most value to your brand and campaigns
• Develop personas within your audience and understand the content they engage with
• Identify the right influencers to reach and engage your audience